Bitcoin’s Growth Potential: Is a Major Rally Coming?

Bitcoin is now one of the most talked about cryptocurrencies since 2024. The unprecedented surge in the value of Bitcoin is encouraging many crypto users to invest in that currency. The election victory of Donald Trump boosted the credibility of Bitcoin further. Trump was the first US Presidential candidate in history who openly endorsed Bitcoin and other cryptocurrencies. The corporates are also investing heavily in an ETF. This too is having a ripple effect on the credibility of cryptocurrencies in the world. 

Corporate Support for Bitcoin

The powerful financial companies like BlackRock have already invested millions of dollars in Bitcoin. Now, the latest news is they are looking forward to launching a Bitcoin ETP in Europe. It is going to be the first European crypto ETP and such exchange-traded products will soon become a reality elsewhere. In 2024, the Securities and Exchange Commission (SEC) approved Bitcoin ETFs. It massively boosted the credibility of Bitcoin. It also opened the door for corporate financial support. 

Goldman Sachs increased its stake in the Bitcoin ETF market. The total investment amount now stands at around $1.52 billion. It also has $3.6 million in the Grayscale Bitcoin Trust. There are other Multinational companies (MNCs) that are backing Bitcoin too. They are steadily integrating it and are trying out ways to expand their customer base.

MNCs Backing Bitcoin Is Boosting Its Acceptance

1. Amazon Supports Bitcoin Payments

Amazon is improving and optimizing its services by introducing these blockchain features. The company is allowing developers to build applications on the BTC network and predict its prices. It also supports APIs. 

2. Microsoft Integrates Bitcoin

Microsoft is one of the leading MNCs in the world. Innovation and rapid expansion are the forte of this company. It is already implementing BTC and paying through cryptocurrencies such as the BitPay platform. Microsoft also has a huge stake in developing Artificial Intelligence and integrating it with blockchain and cryptocurrencies. If the venture is successful, then it can transform the industry forever and make it much more appealing.

3. Burger King Accepts BTC Payments

Burger King is a global food chain and has already integrated its Bitcoin payment system. In countries like Venezuela, this move is profitable because citizens are reeling under a chronic economic crisis. Soon, its major competitors may also adopt the same strategy for a wider customer base.

Political Support For Bitcoin

1. Support During Presidential Elections

BTC is one of the few cryptocurrencies that is gaining political support from leading political parties and politicians across the spectrum. In the 2024 Presidential Elections, Donald Trump, Robert F. Kennedy Junior, and Ron DeSantis were well-known for their open endorsement of Bitcoin. Bitcoin and other major cryptocurrency companies contributed over 33% to super Political Action Committees. Both Republicans and Democrats received financial support from cryptocurrencies.

2. Current Political Support

The focus of Donald Trump’s administration can encourage other countries to develop more balanced approaches to cryptocurrency regulations. It can also improve international cooperation. The regime is considering the creation of a Strategic Bitcoin Reserve (SBR) and securing billions of dollars in Bitcoin. It can act as a financial safeguard and boost the credibility of the US dollar. 

The executive orders can have a wide-ranging impact on the financial sector. If it becomes a reality, then it can promote and protect the ability of individual citizens and private companies to access public blockchain lawfully. Therefore, Bitcoins can promote the sovereignty of the American dollar if regulatory clarity and certainty become a reality.

Retail Sector May Embrace BTC

The retail sector has a huge stake in the global economy. The value of BTC is increasing like never before and it may have a huge impact on retail sentiment. The levels of optimism and hope may rise. It can encourage retail investors to invest more in Bitcoin if the current level of positivity continues.

Also Read: Is the US Fed About to Transform the Crypto Market?

Offices and Individual Investment

The worlds largest digital asset is gaining momentum and is becoming a key component of most investment portfolios. The Global Family Office 2024 Survey Insights by Citi Private Bank revealed that 25% of respondents are investing in Bitcoin or are planning to do so soon. The survey also reveals that nearly 33% of family office professionals are investing in cryptocurrency investments.

NFT and tokenized real estate can also become more appealing for this socio-economic class, only when regulatory clarity and innovative investments become easier. BTC is already widening the access to digital assets. Similarly, the metaverse projects and play-to-earn games can offer avenues for retail participation. 

Encouraging Price History of Bitcoin

The price history of BTC indicates that it has entered one of its best phases. Since the middle of 2024, the growth has been astonishingly high. On April 19, 2024, the fourth halving event of Bitcoin took place. However, Bitcoin gained modestly from that surge around $63,000. However, from September 2024, the US Federal Reserve reduced the target of federal funds rate from 4.75 to 5%. The market reacted positively and Bitcoin performed just as well as the stock market.

On 7 November 2024, the price of Bitcoin crossed $76,000 after Presidential candidate Donald Trump’s victory. By the 2nd week of November, Bitcoin was hovering above $80,000 and even crossed the $90,000 mark. This enthusiasm was the result of crypto investors gaining enormous confidence after Trump’s victory. On 22nd November 2024, Bitcoin created history by surging above $100,000. In January 2025, Bitcoin continued to hover around $100,000 most of the time.

Final Thoughts

Will BTC gain enormously? The short answer is yes, in all likelihood. The external factors and the performance of BTC are highly encouraging now. It is unprecedented that a cryptocurrency like BTC is garnering so much political and corporate attention. The impact of this encourages smaller investors and risk-averse individuals to try out investing in Bitcoin. It instills confidence and enhances the credibility of not just Bitcoin, but also other altcoins. Overall, the changes that are unfolding right now augurs well for the future of the digital currency.