Starting from Tuesday, the Metaverse Fashion Week 2023 will feature an impressive lineup of luxury brands such as Dolce & Gabbana, Gucci, Balmain, Coach, and Tommy Hilfiger, along with digital fashion mainstays DressX and The Fabricant. This year’s event will be the first major multi-platform metaverse event, taking place across several interconnected metaverse worlds.
The fashion shows and related events will be held in Decentraland, as last year, and also in Spatial, another metaverse platform, and over, a decentralized augmented reality (AR) layer that superimposes virtual assets on the real world.
Dolce & Gabbana’s metaverse space features an exhibition of designs from its Future Reward competition, while Tommy Hilfiger’s MVFW experience includes product drops, AI-generated fashion, collaborations, and a community competition.
Miami Fashion Week (MIAFW) is participating in a digital fashion week, while DUNDAS is teaming up with DressX and UME for Wearables and avatar design.
Amorepacific is introducing ‘New Beauty Land’, and Ben Bridge is opening its first metaverse store.
DKNY has created a dedicated venue with an art gallery, pizzeria, and rooftop lounge, and is also bringing its SoHo landmark wall into the metaverse.
Some of the highlights include a tribute to Vivienne Westwood, an exclusive community experience by Adidas, a newly created fashion plaza showcasing emerging digital fashion possibilities by Coach, a virtual party by Diesel and HAPE, and a fashion themed infinite NFT gallery by Kraken.
Additionally, several metaverse platforms, such as Vegas City, Threedium, and OVER, are partnering with various brands to showcase their exclusive Wearables and immersive experiences.
Finally, there will be various other activations, such as a virtual counterpart of the Colon Theater, a digital fashion exhibition influenced by Japanese culture, and multimedia exhibitions by Nick Knight/SHOWstudio and Vogue Singapore.
MVFW23 is partnering with digital fashion houses to showcase the creations of the Decentraland community. The event will feature Wearables from companies such as DRESSX, Phygicode, The Fabricant, and Altr.
The Institute of Digital Fashion will debut the IoDF Emblem of Change to highlight the unsustainability of physical fashion.
Meta Fashion House will showcase the 3DMetaDress, while Vogue Singapore will announce the winners of their digital fashion competition.
House of Barth, the winner of HBO’s The Hype Season 2, will bring a collection representing the different masks worn daily.
Learn more and join the Metaverse Fashion Week 2023 here!.