Gen Z consumers spend twice as much time socially interacting in the metaverse than they do in real life, according to recent research. A third of Gen Z-ers said they would like to see brands develop virtual stores.
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Retail companies like Adidas, Burberry, Gucci, Tommy Hilfiger, Nike, Samsung, Louis Vuitton are setting up their virtual shops in the metaverse world.
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According to Gartner, by 2026, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education, social & entertainment.
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